Hi Shan,

I really liked your chain of thoughts and the way you have structured this article. The examples are pretty spot-on and really showcase the value that animations can add to your interface. I can totally relate to the engineers not taking micro-interactions on priority since it’s not a metric that leads to direct increase/decrease in the product KPI. But maybe as designers, we cannot stress enough on how animations can totally tie up the experience and create an impact. Maybe working on the guide to interactions and do’s and don’ts can improve the chances of getting them implemented :)